![]() Cyber Monday in particular generated $11.3 billion in online sales, up 5.8% YoY, driven by deep discounts on electronics with video games, consoles, Apple Watches, drones, and digital cameras some of the top products. Gaming also has a reason to be hopeful based on 2022’s Black Friday and Cyber Monday sales performance. As companies invest in AI and VR, and even 5G infrastructure, expect more impressive-looking games to drive adoption, especially among Gen Z. The use of AI are giving rise to enhanced artistic qualities and photorealistic animation, as well as originality in dialogue and character depth. US Gaming Trends and StatsĢ023 could be a banner year for the gaming industry, with advancing technology supercharging game product sales.Ī combination of AI and virtual reality (VR) innovations, for example, have improved the gaming experience significantly. Esports ad revenues are growing at around the same rate and will pass a quarter of a billion dollars in 2023. US mobile gaming ad spend will grow 10.0% to $6.28 billion in 2023 and continue to grow by between 8% and 10% over the next few years, according to our forecast. ![]() Video Game Industry Ad RevenueĬonsumer spend on gaming grew significantly over the past few years before cooling this year, according to The NPD Group.īut while consumer spend shrinks, ad revenues are growing. ![]() Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Advertising, Media, and Marketing research. Millennials also spend more of their time gaming than with any other media type. Gen Z spends one-quarter of their leisure time playing video games, more time spent than any other medium, per Newzoo. Gaming also makes up a larger part of younger users’ media diets. According to Deloitte’s 2022 media trends report, playing video games is the favorite entertainment activity among Gen Z respondents in five different countries (the US, UK, Germany, Brazil, and Japan). For comparison, TV penetration for the same age group is just 58.2% and falling. The gaming audience also skews younger. Nearly three-quarters (74.2%) of those ages 18 to 24 play video games, per our estimates. The stereotype does ring true in console and desktop/laptop gaming, where men make up about two-thirds of players on both platforms. For example, nearly 9 in 10 digital gamers play mobile games, which means just over 10% of gamers are strictly committed to desktop or console.ĭespite the overlap, demographic makeups differ between platforms. Though the stereotypical gamer is a young male, three-quarters of mobile-only gamers are female, according to a June 2021 Comscore study. There’s also significant overlap between mobile, console, and desktop/laptop gamers. Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones in 2022. Nearly one in four (24%) of video game developers predict that mobile will grow more than other types of games by 2025-far exceeding their projections for console games (10%) and the metaverse (18%). In 2022, we estimated that more than half (54.2%) of the US population were digital gamers. Mobile gaming was the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones. That growth rate barely slowed in 2021, with time spent growing to 16.5 hours.īut will this trend continue into 2023? Insider intelligence predicts that some of the gaming market growth will taper off in the coming year. Average time spent gaming soared 16.5% between 20, from 12.7 to 14.8 hours per week, according to The NPD Group. Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.
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