![]() ![]() You can catch it in May, on the weekend before Memorial Day. It’s held in Augusta National Golf Club, and in 2023, it will be played between April 3rd and 9th.Īpart from a sizeable prize, the winner of this 72 par competition also receives a distinctive green jacket.Ĭonducted by the Professional Golfers’ Association of America, the PGA Championship is likely the most well-known of the major tournaments. This seven-day-long tournament features only the top golf players on the scene. There are four major professional golf tournaments. Knowing which tournaments and tours offer the best betting opportunities and odds will help make it a more interesting and potentially lucrative experience. There are plenty of golf tournaments being held all year long, but they aren’t all equally interesting and good to bet at. “We are thrilled to have been awarded this engagement and very excited to partner with PointsBet as they continue to enhance the modern bettor experience,” Machinist concluded.Īs the first of the Live Your Bet Life campaign, the advertising spot will air nationally and in markets where PointsBet has active sports betting operations, while the additional commercials are scheduled to debut later this year.Most Popular Golf Tours and Tournaments to Bet On TMG’s Chairman and CEO, Robert Machinist, said that the agency would “create authentic and credible content that resonates with sports bettors,” looking to engage as with seasoned sports bettors so with novices in sports betting. Troika Media Group, which was named PointsBet’s creative agency partner for 2021 and holds the trademark for Live Your Bet Life campaign as the brand’s market positioning partner, will leverage its expertise in the field of sports to create brand value, maximize its reach and broaden the scope of the brand’s recognition. “We celebrate our victories together when our single-game parlay comes through, highlighting the take-it-anywhere approach and in-game betting options that our technology helps us achieve,” Brees further noted, hinting that the additional ad spots will be as entertaining as the first one. “In the first ad spot, I am leading my friends on the adventure of a lifetime from the top of a mountain to a great local gathering spot,” Brees continued explaining the message behind the advertisement. PointsBet is a clear leader in the gaming space, and the Live Your Bet Life campaign is a celebration of what differentiates our service.” Drew Brees, Brand Ambassador, PointsBet The new advertising spot, developed in partnership with Troika Media Group, focuses on the leadership skills of the legendary quarterback, highlighting PointsBet’s market-leading technology, in-play betting capabilities and strategic approach to gain the edge in the highly competitive sports betting space in the US.ĭeveloped around Drew Brees’ personality and the “exciting features of our product,” the creative team at Troika did a great job to highlight PointsBet as the “service for everyone to Live Your Bet Life,” concluded CEO Aitken. ![]() Showcasing our lightning-fast app and easy to use interface that is primed for the in-game betting experience, this campaign is as customer-friendly as our reputation.” Johnny Aitken, CEO, PointsBet US ![]() The agreement was also linked to a partnership between PointsBet and NBC Sports: Drew Brees joined the media in March and is currently serving as a studio analyst for Football Night in America and a game analyst for Notre Dame Football. Brees will be participating in the development of original content, lead commercial campaigns, marketing and other promotional activities, PointsBet said at that time. Retired New Orleans Saints quarterback Drew Brees and Australian-based sports betting firm PointsBet teamed up in July, when the sportsbook announced the NFL legend would be joining as a brand ambassador. Drew Brees, an NFL all-time great and current ambassador of PointsBet, is featured in the first of three new advertising spots for the sportsbook’s Live Your Bet Life campaign, PointsBet announced.
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